The NHIF goals towards the realisation of Universal Health Coverage (UHC) are to ensure that all people receive health services without exposing them to financial hardship in paying for them. The communication strategy was meant to create value for the NHIF members and stakeholders while helping NHIF employees understand how their work links directly to the success of the Fund. The strategy was to help in raising awareness on the importance of enrolling with NHIF amongst various target groups towards the realization of Universal Health coverage.